Product placement in a movie gives validity to a story as being in the world we live in. Eventually, products placed in movies will have thematic relevance. They will represent metaphoric value within the story. As product placement evolves, products will become variable imagery, interchangeable representations of thoughts. Then products will take on metaphoric values in our own lives. There will be more distinction between virtual space and literal space and how they relate to each other. The best way to learn variable imagery is to do all things as actually prayer. The Human body is a temple. -Trey Forbes